CATALOGUE
- SOCIAL THINKING BOOKS
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- Books by Eliyahu M. Goldratt
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Marketing Archive
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The Goal
by Eliyahu M. Goldratt The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. This book has been used by thousands of corporations, taught in over 200 colleges and universities and translated into over 21 languages. This 20th anniversary edition... -
It’s Not Luck
A Business Novel by Eliyahu M.Goldratt Learn how to apply TOC to sales, marketing, inventory control and production distribution. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to sales and marketing, inventory control, and production distribution.... -
Isn’t It Obvious?
By Eliyahu M. Goldratt with Ilan Eshkoli and Joe Brownleer This book does for retailing what Goldratt’s international best seller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s... -
Necessary But Not Sufficient
By Eliyahu M. Goldratt with Eli Schragenheim and Carol A. Ptak After reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been...
