The Goal, 25th Anniversary edition

The Goal, 25th Anniversary Edition
by Eliyahu M. Goldratt and Jeff Cox

Eliyahu M. Goldratt

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a ‘guru to industry’ and by Businessweek as a ‘genius’. It is a book to recommend to your friends in industry—even to your bosses—but not to your competitors.

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.

The story of Alex’s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems, and an educator to many of the world’s corporations. The 25th anniversary edition includes Dr. Goldratt’s article, “Standing on the Shoulders of Giants,” as well as a series of detailed case study interviews which explore how organizations around the world have been transformed by his ideas.

$24.95