The Goal: A Business Graphic Novel

North River Press Announces Graphic Adaptation of Eliyahu M. Goldratt’s Bestseller, The Goal

Eli Goldratt graphic novelBusiness Graphic Novel Offers Visual Introduction to the Theory of Constraints

The North River Press Publishing Corporation announces the August 2017 publication of The Goal: A Business Graphic Novel, based on The Goal by Eliyahu M. Goldratt and Jeff Cox. The classic business novel that introduced Goldratt’s Theory of Constraints (TOC) has been adapted by bestselling author Dwight Jon Zimmerman and award-winning illustrator Dean Motter.

The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine’s list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title. Amazon CEO Jeff Bezos made The Goal required reading for his top executives, and it has been called “a bible” for the team behind the company’s fulfillment network. Now, this classic bestseller has been rendered as a graphic novel that will appeal to existing fans as well as a new generation of readers. 

Goldratt’s Theory of Constraints (TOC) — a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals — revolutionized the factory floor, but its concepts are well known beyond Lean manufacturing circles. TOC is also being applied in the service industry, healthcare, government and education. The Goal has a growing audience in the tech sector, where DevOps, which has roots in the Theory of Constraints and other methodologies, is rapidly transforming IT companies into high-performing organizations.

“Dwight Jon Zimmerman and Dean Motter have done an incredible job adapting Eli Goldratt’s seminal work,” says Laurence Gadd, publisher of North River Press. “Their sophisticated graphic presentation will appeal to a wide range of readers, regardless of industry.” Visual and engaging, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in the novel and a valuable refresher for those who have already read The Goal.

About the Book

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn’t improve the plant’s performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant’s problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.

About the Authors

Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader. He is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. A consultant and advisor to major corporations and government agencies around the world, Dr. Goldratt was heralded as a “guru to industry” by Fortune magazine and called “a genius” by Business Week. In addition to The Goal, he authored ten other books, including four business novels. He developed TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes, and continued to advance the TOC body of knowledge until his death in 2011.

Dwight Jon Zimmerman is a #1 New York Times bestselling author, editor and president of the Military Writers Society of America. He has written more than a dozen books, including Lincoln’s Last Days, the #1 New York Times bestselling adaptation of Killing Lincoln by Bill O’Reilly, and Uncommon Valor: The Medal of Honor and the Warriors Who Earned it in Afghanistan and Iraq, which won the 2010 Military Writers Society of America Founder’s Award, the organization’s highest honor. He has written more than 300 articles on military history, as well as comic book stories for Marvel Comics and other comic book publishers.

As an art director and designer for CBS Records, Bryon Preiss Visual Publications and DC Comics, illustrator Dean Motter has created a plethora of award-winning book and record jackets. As a graphic novelist, he is best known for Terminal City, The Prisoner, Batman: Nine Lives and his seminal creation, Mister X. He has illustrated nonfiction comic books for the Davis S. Wyman Institute and the Los Angeles Holocaust Museum, including The Book Hitler Didn’t Want You to Read and Karski’s Mission: To Stop the Holocaust.

About North River Press

The North River Press Publishing Corporation (NRP) is the exclusive U.S. publisher of books by Dr. Eliyahu M. Goldratt. The company first published The Goal in 1984, and subsequently released three anniversary editions of the bestseller. NRP has more than two dozen Theory of Constraints-related titles in its catalog, including eleven authored by Dr. Goldratt.

The Goal: A Business Graphic Novel
based on The Goal by Eliyahu M. Goldratt with Jeff Cox, adapted by Dwight Jon Zimmerman and Dean Motter

Published and distributed by The North River Press Publishing Corporation
$25.00, paperback (ISBN: 978-088427-207-6)
$19.95, e-Book (ISBN: 978-088427-282-3)

Publication date: August 8, 2017

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