Isn’t It Obvious?

Isn’t It Obvious?
By Eliyahu M. Goldratt with Ilan Eshkoli and Joe Brownleer

This book does for retailing what Goldratt’s international best seller The Goal did for manufacturing.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are done. A solution that propels the family’s regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of the character Jonah from The Goal reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, “if you do not deal directly with the core problem, don’t expect significant improvement.” Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book, works through the process together to discover solutions.

The elegant but simple solutions give the reader that sensation that followers love about Goldratt: “Ah-ha! Now I get it!” And that’s when Goldratt says: Isn’t It Obvious?”

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Click here to read CHAPTER 4


Errata: Isn’t It Obvious?, Eliyahu Goldratt, 1st Edition

Page 117, 6th paragraph starting with, “lower prices were not enough of an incentive. As he ran a hand through his graying hair, Paul shrugged. Was there anything else that could be done?”

should be replaced with:

“No, this is too important, Paul disagreed. “Let’s check it together. Now. Can you remember a catalog number of an item we ran out of, preferably one that ran out before lunch?”