Category: Marketing
The Goal: A Business Graphic Novel
Based on The Goal, by Eliyahu M. Goldratt and Jeff Cox, and adapted by Dwight Jon Zimmerman and Dean Motter Alex Rogo is a harried plant manager who has been given 90 days to save…
The Goal, 30th Anniversary edition
The Goal, 30th Anniversary edition by Eliyahu M. Goldratt and Jeff Cox Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to…
The Goal, 25th Anniversary edition
The Goal, 25th Anniversary Edition by Eliyahu M. Goldratt and Jeff Cox Written in a fast-paced thriller style, The Goal is a gripping novel that is transforming management thinking throughout the Western world. The author…
It’s Not Luck
A Business Novel by Eliyahu M.Goldratt Learn how to apply TOC to sales, marketing, inventory control and production distribution. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply…
Necessary But Not Sufficient
By Eliyahu M. Goldratt with Eli Schragenheim and Carol A. Ptak After reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed….
Isn’t It Obvious?
By Eliyahu M. Goldratt with Ilan Eshkoli and Joe Brownleer This book does for retailing what Goldratt’s international best seller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force…
The Goal, 20th Anniversary Edition
by Eliyahu M. Goldratt The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. This book has been used by thousands of corporations, taught in over 200 colleges and universities…
